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SLQ Global

We make innovative products available, visible & Irresistible. 
​We offer a comprehensive range of international business and trade services, including market entry strategy, Route to market, trade compliance, supply chain management, and more. 
​Our services are tailored to meet the specific needs of each of our partners and we are committed to delivering results that exceed their expectations.


HOW WE DO IT

Source
Import
Market
Sell
Distribute
Source

Curating Global Excellence

We don’t just find products; we identify potential market leaders. Our global sourcing team actively scouts the world’s most innovative hubs—from European wellness labs to South American agricultural producers—to handpick brands that align with the specific tastes and demands of the Middle East consumer. We partner with manufacturers who share our vision for quality, sustainability, and growth.

Import

Seamless Borders, Faster Entry.

Navigating complex customs regulations can be the biggest barrier to entry. At SLQ Global, we turn this challenge into a competitive advantage. Our partners are experts and manage every detail of compliance, registration, and certification, ensuring your products clear borders without delay. 

We handle the red tape so you can focus on the red ribbon cutting.


Market

From Product to Household Name

We are brand builders, not just box movers. Using data-driven consumer insights, we craft localized marketing strategies that resonate culturally and emotionally. Whether it’s digital campaigns, influencer partnerships, or high-visibility in-store activations, we tell your brand’s story in a way that drives trial, loyalty, and long-term equity in the region.



Sell

  


Deep Penetration, Strategic Growth

Our category team holds the keys to the region’s most powerful retail networks. We secure prime placement across all channels—including Grade A hypermarkets, pharmacy chains, HoReCa (Hotels, Restaurants, Cafés), and e-commerce platforms. 

We negotiate tailored trade terms that maximize volume while protecting brand value, ensuring your product isn't just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.

Distribute

Precision Logistics, Delivered.

The final mile is where promises are kept. Leveraging a smart, technology-enabled supply chain, we ensure 99% stock availability and on-time delivery. From climate-controlled warehousing to fleet management, our logistics infrastructure guarantees that your product reaches the retailer in perfect condition, exactly when demand dictates.



Operating Model

​We are strategic partners using a focused business model to unlock untapped channel and category opportunities for our brands and retailers in the GCC

By maintaining specialised sales & merchandising teams for each unit, we guarantee that every brand and product within our portfolio benefits from the specific channel and category expertise essential for its success. This focused structure ensures our teams provide the dedicated attention and support required to drive optimal performance for each brand, and is further strengthened by the robust backing of our functional departments—including Finance, Operations and Corporate Support Services—ensuring comprehensive business unit support across the board.

Packaged Foods

The Packaged Foods Business Unit is responsible for optimizing distribution to secure prominent shelf placement and product visibility. It drives consumer demand through impactful marketing campaigns that encourage trial and repeat purchases. Furthermore, the BU builds strong channel relationships, ensuring consistent product availability and effective merchandising

Health &  Wellness

The H&W Business Unit is responsible for ensuring product efficacy and compliance across all health standards. It drives brand trust through educational marketing that highlights wellness benefits and encourages healthy lifestyles. The BU also manages specialized distribution channels, securing product access in pharmacies, clinics, and health-focused retail partners.


Commodities

The Commodities Business Unit is responsible for managing efficient supply chains and ensuring consistent, high-quality material sourcing. It drives market stability by navigating price volatility and optimizing procurement logistics. Furthermore, the BU builds strategic relationships with major industrial and Institutional buyers to secure large-volume contracts and maintain global market penetration.

eCommerce

The eCommerce Business Unit is responsible for optimizing the digital customer journey, ensuring a seamless and intuitive online shopping experience. It drives direct-to-consumer sales through targeted digital advertising and site conversion strategies. The BU also manages inventory fulfillment and logistics, ensuring rapid delivery and excellent post-purchase customer service.

Sales Channels

We have established a strong omnichannel presence, ensuring broad market reach and accessibility to diverse customer segments. Our distribution strategy encompasses

Quick Commerce 

Speed meets convenience. We partner with ultra-fast delivery platforms to ensure our products reach the consumer’s doorstep in under 30 minutes. By utilizing local "dark stores" and high-frequency delivery networks, we satisfy immediate needs and impulse purchases with precision and speed

eCommerce    

Digital-first accessibility. Beyond rapid delivery, our broader e-commerce strategy encompasses major online marketplaces and our own digital storefront. We leverage data-driven insights and optimized logistics to provide a seamless shopping experience, offering our full product catalog to a nationwide audience 24/7. 

Direct to Consumer

Through our dedicated DTC channel, we cut out the middleman to speak directly to our community. This allows us to offer exclusive loyalty rewards, personalized subscriptions, and a brand experience that is authentic, transparent, and tailored to our most engaged customers. 

Retail

The heart of the shopping journey. Our products are prominently featured on the shelves of leading supermarkets, convenience stores, and specialty boutiques. We focus on high-visibility merchandising and strong inventory management to ensure our brand is present exactly where customers perform their daily and weekly shopping. 

institutions

Reliability at scale. We provide bulk supply solutions for large-scale organizations, including hospitals, corporate offices, educational facilities, and government entities. Our institutional channel is built on the pillars of volume-based pricing, consistent quality standards, and dependable long-term supply contracts

HORECA

Solutions for hotels, Restaurants and Catering organisations. We understand the rigorous demands of the professional kitchen and the service industry. Our HORECA focuses on providing high-quality ingredients and products tailored for chefs, hoteliers, and event planners who require exceptional taste, consistent performance, and "just-in-time" delivery. 

At SLQ Global, we don’t just move products—we build market presence. We act as a high-performance extension of our brand owners, dedicated to ensuring that brands scale and retail outlets flourish through precision logistics and curated inventory. Connect with us to transform your business model into a high-growth success story."

Our Approach

  • Strategic Partnerships: We believe in building long-term, mutually beneficial partnerships with brands that share our commitment to quality, innovation, and customer satisfaction.
  • Exclusive Representation: We act as the sole distributor and representative for our partner brands, ensuring dedicated focus and maximized market penetration.
  • Brand Management: We strategically shape, maintain, and enhance the perceived value, identity, and consistency of your brand in the marketplace to build enduring customer loyalty and equity
  • Comprehensive Services: We deliver a seamless route to market by managing all critical functions—sales, marketing, distribution, inventory, and regulatory compliance—through our extensive network of direct and indirect channels in the region 

    • Our Value Proposition for Brand Partners

  • Commercial Management: We provide comprehensive oversight of all commercial activities to maximize profitability and achieve business objectives.
  • Market Access: We open doors to new and expanding markets, connecting brands with a vast network of customers and distributors.
  • Growth Acceleration: We drive sales growth and market share expansion through strategic planning and effective execution.
  • Brand Building: We enhance brand visibility and reputation through targeted marketing and promotional activities.
  • Operational Excellence: We ensure efficient and reliable distribution, logistics, and customer service.
  • Local Expertise: We navigate the complexities of local regulations and cultural nuances, ensuring compliance and successful market entry.

    • Why Retailers Partner with SLQ Global

    More Than a Distributor—We are Your Strategic Growth Engine.

    In a market defined by speed and shifting consumer habits, retailers need more than just boxes on shelves. They need a partner who delivers data-driven insights, reliable logistics, and products that rotate. Here is why the region’s leading hypermarkets, pharmacies, and specialty stores choose SLQ Global
    • We don’t just supply products; we supply demand.

    • We invest in the sell-out, not just the sell-in.

    • Differentiate your offering with exclusive brands.

    • A "Digital-First" Approach to Category Growth

    Effortless Market Adaptation & Trend Leadership


    Accelerated Profitability & Sustainable Growth     
    ​


    Building a Prosperous Future Together


    SLQ Global is more than a supplier; we are an extension of your growth strategy. We are dedicated to ensuring your retail outlet flourishes by providing the right products, at the right time, with unmatched efficiency.
    We invite you to reach out and explore how a partnership with SLQ Global can transform your retail business, driving success and cementing your position as a leader in the market.

    Are you ready to optimize your shelves