We are strategic partners using a focused business model to unlock untapped channel and category opportunities for our brands and retailers in the GCC
By maintaining specialised sales & merchandising teams for each unit, we guarantee that every brand within our portfolio benefits from the specific channel and category expertise essential for its success. This focused structure ensures our teams provide the dedicated attention and support required to drive optimal performance for each brand, and is further strengthened by the robust backing of our functional departments—including Finance, Operations and Corporate Support Services—ensuring comprehensive business unit support across the board.
Packaged Foods
The Packaged Foods Business Unit is responsible for optimizing distribution to secure prominent shelf placement and product visibility. It drives consumer demand through impactful marketing campaigns that encourage trial and repeat purchases. Furthermore, the BU builds strong channel relationships, ensuring consistent product availability and effective merchandising
eCommerce
The eCommerce Business Unit is responsible for optimizing the digital customer journey, ensuring a seamless and intuitive online shopping experience. It drives direct-to-consumer sales through targeted digital advertising and site conversion strategies. The BU also manages inventory fulfillment and logistics, ensuring rapid delivery and excellent post-purchase customer service.
Sales Channels
We have established a strong omnichannel presence, ensuring broad market reach and accessibility to diverse customer segments. Our distribution strategy encompasses