"Life is about choices and SLQ was founded to be one of those choices."

- Liya Qinisile

We're thrilled to share our story with you. After a decade immersed in the dynamic Middle East market, based in Dubai and working with leading multinational companies, we recognized a unique opportunity. In 2023, we embarked on our own journey, starting with the distribution of a single brand and product from South Africa.

Since then, we've experienced rapid growth, expanding our portfolio significantly. This success is a testament to our ability to execute seamlessly, adapt quickly to the ever-evolving consumer landscape, and build strong, lasting partnerships.

Our core focus is introducing and marketing exceptional brands and products as their trusted distribution partner in the UAE and wider Middle East region. We act as a bridge, connecting these brands with the vibrant and demanding markets of the region.

We understand that agility and dynamism are crucial in today's fast-paced environment. That's why we've cultivated a robust network of infrastructure partners. This allows us to tailor our approach to each brand's unique go-to-market strategy, ensuring effective merchandising and impactful trade marketing initiatives that drive sales and capture market share. We pride ourselves on our flexibility and ability to adapt our operations to the specific needs and service level requirements of each customer and partner.

We're committed to achieving long-term success, and we're excited to contribute to the remarkable growth of the UAE, aligning ourselves with the ambitious goals of the D33 economic agenda and the Abu Dhabi 2030 vision. We believe in the potential of this region, and we're dedicated to playing a key role in its continued prosperity.

We invite you to explore our website and discover the brands we represent. We're confident that you'll find something that resonates with you. We look forward to partnering with you and building a successful future together.

Sincerely,

Founder of SLQ Global

Liya Qinisile

THE HOW

We source and manage relationships with qualified suppliers around the world, ensuring a steady stream of high-quality products at competitive prices. We import, market, distribute and sell, freeing our partners to focus on their core competencies – manufacturing and producing innovative and incredible products.

Source

Import

Market

Sell

Distribute

Source

Curating Global Excellence

We don’t just find products; we identify potential market leaders. Our global sourcing team actively scouts the world’s most innovative hubs—from European wellness labs to South American agricultural producers—to handpick brands that align with the specific tastes and demands of the Middle East consumer. We partner with manufacturers who share our vision for quality, sustainability, and growth.

Import

Seamless Borders, Faster Entry.

Navigating complex customs regulations can be the biggest barrier to entry. At SLQ Global, we turn this challenge into a competitive advantage. Our partners are experts and manage every detail of compliance, registration, and certification, ensuring your products clear borders without delay.

We handle the red tape so you can focus on the red ribbon cutting.

Market

From Product to Household Name

We are brand builders, not just box movers. Using data-driven consumer insights, we craft localized marketing strategies that resonate culturally and emotionally. Whether it’s digital campaigns, influencer partnerships, or high-visibility in-store activations, we tell your brand’s story in a way that drives trial, loyalty, and long-term equity in the region.

Sell

Deep Penetration, Strategic Growth

Our category team holds the keys to the region’s most powerful retail networks. We secure prime placement across all channels—including Grade A hypermarkets, pharmacy chains, HoReCa (Hotels, Restaurants, Cafés), and e-commerce platforms.

We negotiate tailored trade terms that maximize volume while protecting brand value, ensuring your product isn't just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.'t just on the shelf, but moving off it.

Distribute

Precision Logistics, Delivered.

The final mile is where promises are kept. Leveraging a smart, technology-enabled supply chain, we ensure 99% stock availability and on-time delivery. From climate-controlled warehousing to fleet management, our logistics infrastructure guarantees that your product reaches the retailer in perfect condition, exactly when demand dictates.